From spare room to boardroom — talk notes

The outline, the questions I got afterward, and the three slides people photographed most.

These are the notes I promised the room. If you weren’t there, they should still stand on their own.

The outline

  • Starting before you feel ready
  • The first ten clients and why they matter more than the next hundred
  • Hiring people better than you, earlier than feels comfortable
  • Knowing when the company needs a different version of you

Questions from the Q&A

“When did you know it was working?” Honestly, later than I’d like to admit. The numbers said so before my gut did.

“What would you do differently?” Write down the company’s operating principles in year one, not year six.